PLANS TO GROW AND PROSPER ONLINE

In Mauritius, as in various parts of the world, e-commerce is booming, driven by increased internet access and changing consumer preferences. Selling online not only provides convenience for consumers but also offers merchants ample opportunities to reach new markets and strengthen their brand presence. Moreover, events as the COVID-19 pandemic have emphasised the importance of e-commerce, showcasing its resilience and adaptability during challenging times.

Between 2024 and 2029, the revenue from e-commerce is projected to rise annually by approximately 9.47% and reach a total of 3.2 billion users worldwide by that time. Yellow Markets understands this potential and aims to harness it for local Merchants in Mauritius, and eventually expand to African regions.

At Yellow Markets, we got plans to help local entrepreneurs and businesses succeed by adapting to the digital era. With our different subscription plans as Starter, Growth, and Cyber, we offer special tools and support to guide merchants into the world of online selling.

Starter Plan

Kickstart Your Online Presence

Starting an online business can feel as if stepping into the unknown, especially if you lack tech expertise and the know-how to thrive in the competitive online landscape. Today, about 24 Million businesses worldwide sell online. Many initially faced uncertainty about their business’ success, yet remained dedicated to ensure its prosperity. With the convenience of online shopping and considering that 78% of global shoppers make monthly purchases online, it is expected that more businesses will join the e-commerce realm. It is not only about following trends; it is about being where your shoppers are, innovating your approaches, and demonstrating the value of your products and brand.

To support you in this venture, the Starter Plan has been designed to simplify your e-commerce initiation, providing essential features for seamless establishment and management of your online shop. From setting up your eShop on Yellow Markets, to handling products and processing orders, every aspect is tailored to streamline your operations and maximise efficiency.

Key Features and Benefits

• E-Shop Setup: Easily create your own online shop, showcase your products and seamlessly connect with your target customers.
• Product Management: Keep track of your products easily, making sure they are always up-to-date and relevant.
• Order Processing: Manage your orders smoothly, from when they are placed to when they are delivered to Shoppers, using simple and easy-to-follow tools.
• Sales Reports: Understand how well your eShop is performing by accessing detailed reports and analytics about your sales.
• Account Management: Control your account settings, payment information, and password to ensure security and convenience.
• Help Desk Access: Receive prompt assistance and guidance whenever needed by accessing Yellow Markets' dedicated help desk.
• Social Media Marketing Services: We assist you in promoting your products on Yellow Markets’ social media platforms through captivating posts that you can easily share on your own channels.
• Product Promotion: Increase visibility and drive sales with daily deals, offering discounted prices on selected products for a limited time.

 

Growth Plan

Scaling With Confidence

According to recent findings, businesses engaged in online sales typically have an average gross profit margin of 41.54% and a net profit margin of 10%, illustrating common levels of profitability. However, maximising profit goes beyond merely establishing your online shop. It involves dedicated marketing efforts, enhancing product quality, and consistently ensuring shopper satisfaction.

Now, how confident are you in your business potential? At Yellow Markets, we know you can thrive with the right support, which is why we designed this plan to give you a hand in reaching your business goals. We encourage you to not settle where you currently stand. As the saying goes, "Where there is a will, there is a way." If you have already stepped into the ecommerce realm, do not stop here. Aspire to reach greater heights. And if you have not yet taken the plunge, the Growth Plan provides the essential support needed to start strong and strategic.

Key Features and Benefits

In addition to the features from the Starter Plan, benefit from:

• Expanded Product Capacity: Increase the range of products available on your eShop to cater to a broader audience and attract more shoppers.
• Educational Resources: Access a variety of tools such as tooltips, tutorials, and FAQs to improve your understanding of e-commerce practices and optimise your eShop’s performance.
• Guidance and Workshops: Receive expert assistance with product setup and refine your business strategies through regular online workshops and guidance sessions.
• Marketing Support: Take advantage of social media marketing strategies, including regular posts, to effectively promote your eShop and products. Additionally, leverage special promotions as daily deals and flash sales to boost Shoppers’ engagement and drive sales growth.

 

Cyber Plan

Taking The Extra Step To Level up

The Cyber plan is not exclusively for established businesses. While investing time and financial resources in marketing is crucial, achieving results hinges on adopting the correct approaches. Elevate your brand image to instil trust with your target customers, actively promote your products, enhance visibility through cross-marketing via an online directory as Yellow Pages, and ultimately drive sales while fostering repeat business. Explore the unique features within the Cyber plan, including video and photography services, training and guest coaching sessions to hone your e-commerce skills,  and more. The Next Level Of Online Business, Require The Next Level Of Thinking.

Factors To Consider

Selecting the right plan depends on various factors, including your business size, growth stage, and budget constraints. Take the time to assess your specific needs and requirements before making a decision. To aid in your decision-making process, Yellow Markets empowers you to compare the features of each plan side-by-side, allowing you to determine the most suitable option for your business. View the plans here.

 

Summary

Whether businesses are just starting out or looking to scale their operations, Yellow Markets provides the tools and support needed to navigate the online marketplace successfully. From setting up an online shop to implementing effective marketing strategies, the local marketplace empowers merchants to thrive in the competitive world of e-commerce.