A Seal Of Excellence

THE KEY TO SUCCESS

Here is an undeniable fact: People want their needs, desires and ever-changing expectations to be met. Delivering high-quality products and focusing on marketing efforts will certainly bring you customers. But if you want to turn your customers into enthusiastic ambassadors, trust is the key to success. 

A recent study from Adobe shows that 7 out of 10 customers are more likely to purchase from a business they trust than for any other reason. Now, how do you gain the trust of those who have not purchased from you yet, especially in the digital realm? That’s where Yellow Markets’ Merchant Trust badges come into play!

What is a Trust Badge?
Referred also as “trust seals”, trust badges are visual symbols displayed on a website to convey trustworthiness and security to visitors. Displaying this on your eShop reassures shoppers that not only their data and transactions are in safe hands, but that you also respect your brand promises. 

How To Obtain A Trust Badge On Yellow Markets?
Yellow Markets provides 3 to 5 star trust badges that mirror the product quality and customer service offered by Merchants. It is not obtained upon our assessment solely, but as per reviews from shoppers for more reliability. 

Here is what it takes to earn each badge:

3 Star Merchant Trust Badge

Merchants must achieve an average score of 60% from at least 15 shoppers in two review categories: Product Quality and Services. This means they need a total of 90 points out of 150, with an average of 3 points per shopper review. If they do not reach this threshold, additional shopper reviews are required. This ensures consistent quality and service across transactions.

4 Star Merchant Trust Badge

Merchants pursuing the 4-star badge need to maintain an average of 80% from at least 25 shoppers for Product Quality and Services. This sums up to 200 points out of 250, with an average of 4 points per shopper review. This represents a higher level of excellence in both product quality and services.

5 Star Merchant Trust Badge

To achieve the prestigious 5-star badge, merchants must maintain an impressive average of 90% from a minimum of 50 shoppers in both Product Quality and Services categories. This results in a total score of 450 points out of 500, with an outstanding average rating of 4.5 points per shopper review, demonstrating an exceptional commitment to delivering top-notch quality and service excellence.

Why Does It Matter?

You can position yourself as a reliable business when a shopper visits your eShop. But do not stop here. By posting on social media each time you unlock a higher-level badge, you can reinforce credibility in the eyes of your audience and boost sales. Remember this: while marketing your products is important, demonstrating to shoppers why they can place their trust in you, makes the greatest impact.